TENANT DEMOGRAPHICS
Who Rents Workforce Housing
in the Sun Belt
Young Professionals
Ages 25-34 | Median HHI $55-75K | 1-2 bedroom demand
Largest renter cohort in target markets
Healthcare Workers
Nurses, techs, admin staff | Stable employment | Year-round demand
Nashville and Tampa are top healthcare metros
Tech Relocators
Remote and hybrid workers | Moving from SF, NYC, LA
Austin and Raleigh are top destinations
Service Industry
Hospitality, retail, logistics | Rent-sensitive | High occupancy drivers
Growing segment across all target markets
Military / Gov
Active duty, contractors, federal employees | BAH-supported
Tampa (MacDill), Austin (Ft. Cavazos nearby)
Empty Nesters
Downsizing homeowners | Ages 55-65 | Premium unit demand
Phoenix and Tampa lead in retiree migration
University Grads
Staying local post-graduation | Entry-level rents | High turnover
Strong pipelines from UT, NC State, ASU, Vanderbilt
Demographic profiles shown for demonstration purposes. Real fund pitches would include market-specific tenant data and lease absorption metrics.