Sebastian Becerra
Digital Experience
I build and run the websites and digital systems that help businesses market, sell and support their products. My work connects content, web development and measurement from the initial business need through delivery and ongoing improvement. At SeeScan, I run and improve three B2B sites. For Los Bravos, I built a prospect database and dashboard for a cross-border real-estate client.
Representative work
SeeScan | B2B websites
I run and improve three B2B sites at SeeScan. When product releases reach Marketing & Communications, I own the customer-facing web delivery, from helping customers find product information and support to measuring how they use the sites after release.
I built a shared intake workflow to track requests, decisions and follow-up across releases. I also automated reporting across the three sites so the team could see what changed and check whether the data was reliable.
- Customer experience. Improved technical SEO, page performance, frontend behavior, and site search. Built translation tools and maintained product release notes.
- Measurement. Maintain GA4 and GTM, check that tracking and reports work, and use traffic analysis to inform what we measure.
- Social publishing. Post assets supplied by creatives and find relevant user-generated content.
Public demo uses synthetic data for a fictional company.
Los Bravos | Prospect research and dashboard
I proposed, priced and delivered a prospecting system for a cross-border industrial real-estate client. The handoff included a database of 1,121 prospects and 59 company research briefs. I brought research, prioritization and reporting into a searchable workspace so the team could decide whom to pursue and why.
Client prospect data is confidential and never published. The linked packet is a sanitized sample built on a fictional company with synthetic data, to show the format and methodology.
View sample research packet → Prospect research · Dashboard · AI-assisted search · ReportingBorderPulse
I built and operate a bilingual public site for travelers deciding where and when to cross the US–Mexico border. It brings border wait times and exchange rates together with scheduled data updates.
React · Data updates · GitHub ActionsWorking samples
Two independent tools for decisions a team has to make before committing to an AI rollout. Both use fictional examples.
Contact center AI cost calculator
Change handoffs, repeat contacts, and program costs to see when a rollout could save cash. Download the assumptions and results for review.
Release decisionAI agent release review
Inspect eight simulated responses, see which failures block release, and read what the team would need to fix and retest.
DIGITO publishes free tools and source-backed insights and provides tailored work across go-to-market and ongoing digital operations. Projects can span research, websites and campaigns, measurement, reporting, workflows, automation, and small custom tools. These examples show working parts of that system.
Campaign naming tool
A simple way to name campaign links consistently so reports are easier to read.
Open UTM Builder → Campaign links · SEO · Content updatesLead scoring tool
A simple way to rank potential customers and show why they were prioritized.
Open Lead Scoring Tool → Customer ranking · Research · ReportingPublic-signal monitor
A sample report showing how news and public signals can be organized for a company or market. Uses fictional brands and demonstration data.
View Brand Monitor sample report → Public sources · Monitoring · ReportingA Real Estate Partnership, Reconstructed | BRRRR Deal Stress-Tester
Reconstructed a four-unit rental's full 2021–2026 buy, renovate, refinance, rent, and sell cycle from bank records, servicer ledgers, and closing statements. Then built a calculator that would have shown the break-even outcome before closing.
Read the case study → Open the decision tool → Cash-flow model · Data reconstruction · JavaScriptTechnical foundation
My technical learning goes back to at least 2016. I have applied it in professional web operations since 2019. Recent AI-assisted work builds on that foundation.
- 2016–2018
Business and web foundations
BBA in Marketing at UTEP, Codecademy study, HubSpot Inbound training, and freeCodeCamp Responsive Web Design. Microsoft Software Development Fundamentals and CIW Site Development Associate followed in 2018.
- 2018–2019
Software development and IT
Software Development coursework at WGU and an IT internship at Basemate. Full-stack training at LEARN Academy in 2019 covered JavaScript, React, Rails, PostgreSQL and Git. The training included 480+ hours. Historical credentials include CompTIA A+ and Project+.
- 2019–2023
Professional application and continuing study
Web operations at SeeScan since November 2019. Continuing study included WordPress, technical and international SEO, UX content strategy, and introductory DataCamp courses in data science and machine learning.
- 2024–2025
UX and analytics
Product-design study through Uxcel, CS50 study, and the Google Data Analytics Professional Certificate, completed in April 2025.
- 2026
Data, integrations and applied AI
Further coursework in relational databases and APIs, alongside AI-assisted SQL projects, reporting systems, research tools and independent web products.
Early work included collaborative React classroom projects in 2019. That foundation now supports the websites, reporting systems and working tools shown here.