Sebastian Becerra

Digital Content & Web Operations | Analytics · CMS · Automation · Measurement | Bilingual EN/ES

I improve websites, measurement, and the workflows that keep digital work moving. That includes how people find a page, what they do next, how results are tracked, and how work moves from request through release. At SeeScan, I run and improve three B2B sites. For Los Bravos, I built a prospect database and dashboard for a cross-border real-estate client.

Santa Barbara / San Diego, CA Open to Website Manager, Web Operations, Digital Experience & Implementation roles · Remote LinkedIn GitHub

Representative work

Website work

SeeScan | B2B websites

Run and improve three B2B sites from technical SEO and page performance to frontend behavior, search, translation, measurement, and release notes.

3B2B websites

239Kwebsite sessions in the last 12 months

GA4 + GTMmeasurement and reporting

Improved technical SEO, page performance, and frontend behavior.
Built translation tools using the Google API.
Fixed the site search bar and maintained product release notes.

SeeScan ↗ SeeSnake Support ↗ DeepSea Power & Light ↗

Content updates · SEO · Frontend fixes · GA4 / GTM

Shipped product

BorderPulse

Public site showing US-Mexico border wait times and exchange rates. Built with 44 border-crossing pages and automatic updates.

React · Data updates · GitHub Actions

DIGITO

DIGITO publishes free tools and source-backed insights and provides tailored work across go-to-market and ongoing digital operations. Projects can span research, websites and campaigns, measurement, reporting, workflows, automation, and small custom tools. These examples show working parts of that system.

Campaign tracking

Campaign naming tool

A simple way to name campaign links consistently so reports are easier to read.

Open UTM Builder → Campaign links · SEO · Content updates

Customer research

Lead scoring tool

A simple way to rank potential customers and show why they were prioritized.

Open Lead Scoring Tool → Customer ranking · Research · Reporting

Reporting

Website reporting

A reporting dashboard and alerts for spotting meaningful changes in website activity.

Open Analytics HQ → GA4 · Reporting automation · Scheduled updates

Monitoring

Public-signal monitor

A monitor for news and public signals about a company or market.

Open Brand Monitor → Public sources · Monitoring · Reporting

Client project

Los Bravos | Prospect research and dashboard

Built a prospect database and dashboard for Los Bravos, a cross-border real-estate company: 6,218 records, 1,121 qualified targets, 59 company research briefs, and automated reporting. I proposed the work and delivered the engagement.

Client prospect data is confidential and never published. The linked packet is a sanitized sample built on a fictional company with synthetic data, to show the format and methodology.

View sample research packet → Prospect research · Dashboard · AI-assisted search · Reporting

Case study

Real-estate case study

A Real Estate Partnership, Reconstructed | BRRRR Deal Stress-Tester

Reconstructed a four-unit rental's full 2021–2026 buy, renovate, refinance, rent, and sell cycle from bank records, servicer ledgers, and closing statements. Then built a calculator that would have shown the break-even outcome before closing.

Read the case study → Open the decision tool → Cash-flow model · Data reconstruction · JavaScript

Tools and methods

GA4 / GTM / Looker Studio Website operations WordPress / CMS Technical SEO Reporting and measurement Python / SQL / DuckDB AI-assisted workflows Reporting automation Process improvement Prospect research HubSpot (certified) English / Spanish

Experience

Digital Content Specialist (MarCom Operations & Analytics)

SeeScan ↗ · Marketing & Communications Analytics/Operations · Nov 2019 to present

Run and improve three B2B sites with approximately 239K website sessions in the last 12 months and effectively no paid media. Improved technical SEO, page performance, frontend behavior, and site search; built Google API translation tools; and maintained product release notes, website content, GA4/GTM measurement, reporting, and QA.

GTM Operations & Analytics Consultant (Contract)

Los Bravos · Cross-border industrial real estate · Aug 2025 to Mar 2026

Built a prospect database, research dashboard, AI-assisted search, and automated reporting for a cross-border real-estate company. Created a 1,121-target list from 6,218 records and 59 company research briefs. I proposed, priced, and delivered the engagement.

Co-founder, Real Estate Partnership

Three-person LLC · Four-unit residential · Nov 2021 to Mar 2026

Ran the full investment cycle as a principal: acquisition, renovation, refinance, lease-up, and sale at a 200%+ valuation gain. At wind-down, reconstructed the partnership's complete capital history from primary bank records across five institutions and settled all three partner accounts to the dollar, with no disputes. The work became a published case study and a public underwriting tool. I also advise a family rental portfolio.